Ten years of UAE know-how
Business setup in the UAE and everything that follows.
The right structure matters more than a fast licence. I handle the formation, the visas and the government processes, then the day to day that follows.
Twenty minutes, no charge and no obligation. Often it turns out you need less than you expected.
- years in the UAE
- 10years in the UAELiving and working here, not advising from elsewhere.
- companies established
- 100+companies establishedAcross mainland, free zone and offshore structures.
- companies supported
- 10+companies supportedOngoing operational support, not one-off setups.
What I offer
Set up, adapt, keep running
Three stages that build on one another. Most clients arrive for the setup and stay because someone then runs the day to day.
Setup
Licence, visas, tax registration and a bank account. From choosing the right jurisdiction through to the Emirates ID in your hand.
- Company formation
- Visa application & processing
- Corporate Tax Registration
- Corporate bank account opening
Adapt
Changes to a licence that already exists: new activities, different management, new shareholders. Whether or not I set the company up.
- Trade name change
- Activity change
- Manager & director changes
- Liquidation
Manage
Growth needs focus. Inbox, calendar, invoicing, CRM and travel keep running in the background without you having to think about them.
- Email & calendar management
- Invoicing & payment tracking
- CRM management
- Travel management & booking
Who you will be working with
Hello, I am Michelle
Michelle Reinhard
Founder
I have been living in the UAE for ten years and have spent most of them on exactly this work: first inside a company setup agency, then running operations at a law firm, where I saw what it costs when a structure is chosen carelessly. I went through the whole process myself first, so I know how it looks from your side.
Ellery is small on purpose. You will not be passed between people, and when you call, I will already know where your file stands. Scope and cost are agreed in writing before anything begins.
In their words
What clients say
Michelle takes care of everything on the ground in Dubai so we can focus on our business. She’s responsive, pro-active and completely dependable, exactly the kind of support you want and rarely find. Having one trusted person to rely on for whatever comes up gives us real peace of mind.
Michelle was my first point of contact for setting up a company in Dubai and supported me professionally throughout the entire process. Her understanding of the UAE market, clear communication and solution-oriented approach made the process significantly easier.
Michelle combines exceptional expertise in UAE company setup, visas and government processes with a highly reliable and solution-oriented approach. She creates trust and clarity even in complex situations and supports clients with genuine care and professionalism.
Let’s discuss your plans
The more specific you are, the better I can point you towards the right structure and the first step. If it is easier to type on your phone, WhatsApp is completely fine.